El Jardín Mágico

(College project)

The brief was to create two menus, give it a name and create a logo for it, design and layout a food and drinks menu as two separate items. The demographic is young and trendy. I chose a vegan Mexican restaurant and I called it “El Jardín Mágico” (The Magic Garden). I wanted the menu to capture the young and fun atmosphere the restaurant has. I drew all the illustrations on the menu. I was inspired by neon signs and by Mexican patterns. The illustrations are bold and daring yet simple.